Bahan Gratis Kuliah

Article: What Is Your Strategy Management Philosophy?
- Dr. David P. Norton

Article: Strategy or Stakeholders: Which Comes First?
- Dr. Robert S. Kaplan

Article: Why the BSC Is Just as Effective for Small and Medium-Sized Firms
- Mario A. Bognanno, Vice President, Palladium Group, Inc., with reporting by Anne Field, BSR Contributing Writer

Dr. David P. Norton		What Is Your Strategy Management Philosophy? By Dr. David P. Norton Every profession has it's approaches, or "schools of thought." The profession of strategy management is no exception, claims David Norton, who believes business leaders should do more to educate themselves about the different schools of thought - and select the one that is right for their organization. The Balanced Scorecard, in its evolution from performance measurement to performance and strategy management system, has become such a school of thought with some considerable advantages over the leading schools. More>> Learn more from Dr. Norton on the emerging profession of strategy management at the Kaplan and Norton Strategy Leaders Forum on November 10, 2009 in San Francisco.

Strategy or Stakeholders: Which Comes First? By Dr. Robert S. Kaplan How far should organizations go in abiding by stakeholders' interests? According to stakeholder theory, strategy should take into account, if not be built around, stakeholder interests. Nonsense, argues Robert Kaplan. Such an approach is not only wrong-headed, it's impracticable. Besides, companies can account for any stakeholder considerations they view as important through their Balanced Scorecard and strategy map—and hold performance to them, without compromising strategy or their ability to adjust it to changing conditions. More>> Join Drs. Kaplan and Norton at the Palladium 2009 Americas Summit for forward thinking strategy and performance management topics this November 11-12, 2009.		Dr. Robert S. Kaplan

Mario A. Bognanno		Why the BSC Is Just as Effective for Small and Medium-Sized Firms By Mario A. Bognanno, Vice President, Palladium Group, Inc., with reporting by Anne Field, BSR Contributing Writer Is the Balanced Scorecard just for large organizations? Surely not. Besides the countless documented BSC successes among small and medium-sized businesses (SMBs), some 20% of BSC Hall of Fame members are SMBs. Still, some SMBs have the impression that the BSC is not for them. The author, who has guided dozens of SMBs in successful scorecard implementations, debunks the most common myths underlying this perception. More>> Mr. Bognanno is providing a full day Skills Building Workshop for practitioners: Selecting the Right Measures to Drive Strategic and Operational Performance November 13, 2009.

AMERICAS:

Palladium 2009 Americas Summit - San Francisco, November 11-12, 2009

Palladium 2009 Americas Summit, now celebrating its 12th year, has been expanded to incorporate Hall of Fame and Best Practice Cases from both South and North America - creating the ALL NEW "Americas" Summit!

Learn from case studies including:

• AAFES
• Canadian Blood Services
• Economic Development Administration (EDA)
• Grupo ACIR
• HSBC Latin America
• Louisiana Workers Compensation Corporation
• MAPFRE
• Quintiles
• sanofi-aventis UK
• Sociedad Hipotecaria Federal
• St. Mary's Duluth Clinic

Four package options are available featuring a full-day Kaplan and Norton Strategy Leaders Forum and practitioner Skills Building Workshops - Customize your learning experience!

For an agenda or more information, contact Patricia O'Donnell at podonnell@thepalladiumgroup.com or 800.554.2111.


Attention Strategy Practitioners - Only a few days left to enroll for September course to become Kaplan and Norton Balanced Scorecard Certified^TM !

Balanced Scorecard Certification & "Boot Camps" are 4-day accelerated skills training sessions that prepare you to take the exam to become Kaplan & Norton BSC Certified™. Palladium's Kaplan & Norton Balanced Scorecard Certification is the only certification program developed and endorsed by Balanced Scorecard creators, Drs. Robert S. Kaplan and David P. Norton, and taught by their expert team.

Only two more classes remain for 2009 in North America:

1. September 28 - October 1 - Monday-Thursday: Boston, MA - 10 seats left!
2. November 30 - December 3 - Monday-Thursday: Boston, MA

Seats are limited. Contact: Patricia O'Donnell at podonnell@thepalladiumgroup.com or 800.554.2111.



Fall BSC Training - Back to School Special!

Register by September 30th to take advantage the "Back to School" special on our Mapping and Cascading Strategy Balanced Scorecard How-To Training Courses!
For more information or to register, call 800.554.2111 or email podonnell@thepalladiumgroup.com.

About the Courses

Mapping Strategy October 26-27th Boston, MA

Mapping Strategy with the Balanced Scorecard will enable you to conduct effective strategic planning in your organization the day you step back in the office. This session will introduce to you the potential of the Balanced Scorecard Strategy Map as the foundation of a "Strategy-Focused Organization."
Download Mapping Brochure>>

Cascading Strategy October 28-29th Boston, MA

Cascading Strategy with the Balanced Scorecard will address the function and importance of organizational alignment in executing strategy. This seminar will teach you several types of Balanced Scorecard cascade methods and their application based on organizational type. Download Cascading Brochure>>



What's Hot in "How-To" Training:

Managing with Measures
November 3-4, 2009, Boston

In this brand-new, breakthrough Palladium training, insights and information from across the performance measurement value chain will be examined and discussed. Leading measurement authorities will introduce participants to proven methods for turning information—measures and metrics—into higher business performance.

Delegates will learn how to:

• What performance measurement is and is not
• Implement basic and advanced measure techniques
• Use a process to develop measures
• Replicate measures best practices
• Identify the measures every manger needs to know
• Manage the challenges and pitfalls in performance measurement

EMEA:

2009 Business Performance Week
30 September early-bird deadline
3-6 November, The Churchill Hotel, London

Measure, Monitor & Manage What Matters Executive Conference, 3-4 November

Managing with Measures, A How-To Training Seminar,
5-6 November

In the current climate, nothing is more important than to secure the critical management information that will enable you to get more out of less, so that you can continue to drive your business forward. The Palladium Business Performance Week will enable you to define the right measures to monitor your most crucial business processes, and to manage the resulting data to enable effective, and strategic, decision marking.

To receive your copy of the agenda, and benefit from special discounts please email Paola Roisner at proisner@thepalladiumgroup.com or call +44 1225 462298


Last Chance to join
Executing Strategy using the Balanced Scorecard
30 September - 1 October, London

Discounted tickets are available to fill the last few remaining places! Learn about the role of leadership in the BSC process; evolving management meetings to focus on strategy; building effective BSC reports; linking planning and budgeting to strategy; understanding the role of management vs. leadership; and unifying management activities into an Office of Strategy Management. Email Paola Roisner at proisner@thepalladiumgroup.com or call +44 1225 462298.


Mapping Strategy with the Balanced Scorecard
5-6 October, Dubai

Are you responsible for designing and deploying a Strategy Map and Balanced Scorecard? Then, this seminar is specifically designed to enable you to succeed. Places at the seminar are filling up quickly, so for information on special team discounts, or to register, please email proisner@thepalladiumgroup.com or call +44 1225 462298.

Label: What Is Your Strategy Management Philosophy

Pengertian tentang E-Marketing menurut Armstrong dan Kottler (2004:74) adalah sebagai berikut: E-Marketing is the marketing side of E-Commerce, it consists of company efforts to communicate abaout, promote and sell products and services over the internet. Yang bisa diartikan sebagai berikut: E-Marketing adalah sisi pemasaran dari E-Commerce, yang terdiri dari kerja dari perusahaanuntuk mengkomunikasikan sesuatu, mempromosikan, dan menjual barang dan jasa melalui internet.

Menurut American Marketing Association yang dikutip oleh Kleindl dan Burrow (2005) marketing adalah proses perencanaan dan pelaksanaan dari ide atau pemikiran konsep, harga, promosi dan distribusi. Marketing dapat diartikan lebih sederhana yakni pembangunan dan pemeliharaan hubungan yang saling memuaskan antara perusahaan dan konsumen.
Saat ini marketing telah berkembang seiring dengan perkembangan teknologi. Aktivitas marketing menjadi lebih luas dengan adanya internet. Penggunaan internet dan fasilitas yang ada di dalam internet untuk melakukan aktivitas marketing dikenal sebagai e-marketing (Kleindl dan Burrow, 2005).
Menurut Boone dan Kurtz (2005) e-marketing adalah salah satu komponen dalam e-commerce dengan kepentingan khusus oleh marketer, yakni strategi proses pembuatan, pendistribusian, promosi, dan penetapan harga barang dan jasa kepada pangsa pasar internet atau melalui peralatan digital lain.
Sedangkan menurut Strauss dan Frost (2001) e-marketing adalah penggunaan data dan aplikasi elektronik untuk perencanaan dan pelaksanaan konsep, distribusi, promosi, dan penetapan harga untuk menciptakan pertukaran yang memuaskan tujuan individu dan organisasi.

Keuntungan yang dapat diberikan dengan adanya penggunaan E-marketing ini bagi perusahaan menurut Jamal (1996:18) yaitu:
a. Mampu menjangkau berbagai konsumen dalam suatu lingkungan yang belum dipenuhi oleh pesaing.
b. Target adalah konsumen yang telah terbagi ke dalam kelompok dan mengembangkan dialog berkelanjutan.